Workshop

Understanding value propositions in an open source context

Tuesday, 20 May 2025 @ 12:05 - 13:00

You can only generate revenue if you create value for your customers. This simple idea is often overlooked, yet it’s the cornerstone of all successful marketing, including in commercial open source.

This interactive workshop invites participants to explore why customer value matters and how it informs positioning, messaging, tone of voice, content marketing, and more. Together, we’ll examine how customer value shifts across the phases of the customer journey and how these align with the marketing funnel, while highlighting what’s unique for open source vendors.

Rather than a lecture, the session will blend strategic input with collaborative activities, group discussions, and real-life examples. Participants will work through practical exercises on how to design and conduct effective customer interviews and surveys, understand the balance between qualitative (insight-rich) and quantitative (data-rich) data, and explore how AI can support faster insight generation.

Whether you’re launching or growing your open source business, you’ll walk away with shared insights, actionable methods, and peer feedback to help ensure your product delivers real value to your customers.